At EQOQ, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how EQOQ (“we,” “our,” or “us”) collects, uses, stores, and protects information you provide when using our website, services, and tools related to infertility support.Our practices are designed to comply with applicable laws, including India's Digital Personal Data Protection Act, 2023 (DPDPA), and other relevant regulations. By using our website or services, you consent to the practices described in this policy.

We may update this policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the effective date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

1. Information We Collect

We collect various types of information to provide and improve our fertility outcomes, such as personalized nutrition plans,and health monitoring. The information we collect falls into the following categories:

• Personal Information: When you register, contact us, or use our services, we may collect your name, email address, phone number, medical information related to infertility, and other identifying details.

• Usage Data: We automatically collect information about your interaction with our website through cookies and analytic tools, including IP address, browser type, pages visited, and device information.

2. How We Collect Information

We gather information through multiple channels:

Directly from You: When you fill out forms, register for an account, submit pet health information, participate in surveys, or contact our support team.

Automated Technologies: Via cookies, pixels, and analytics tools like Google Analytics. You can manage cookie preferences through your browser settings.

Third-Party Sources: From partners such as payment processors (e.g., Stripe or Razorpay), genetic testing labs, or wearable device integrations, always with your consent.

Public Sources: If you interact with us on social media or public forums, we may collect publicly available information.

For users in India, we ensure all collections align with DPDPA principles of purpose limitation, data minimization, and consent.

3. How We Use Your Information

To provide, personalize, and improve our infertility support services and resources.

To communicate with you, including sending confirmations, updates, and promotional materials if consented.

To comply with legal and medical regulations to protect your health information and privacy.

To conduct research and analysis to advance infertility knowledge, without identifying you personally.

Legal Compliance: To fulfill regulatory requirements, prevent fraud, enforce our terms, or respond to legal requests.

We do not use your data for automated decision-making that produces legal effects without human oversight.

4. Sharing and Disclosure of Information

We value your privacy and do not sell your personal data. We may share information in these limited circumstances:

Service Providers: With trusted third parties who assist us, such as cloud hosting (e.g., AWS), payment processors, or analytics firms. These providers are contractually bound to protect your data and use it only for specified purposes.

Business Partners: For collaborations, like genetic testing labs, where data is shared anonymized or with your explicit consent.

Legal Obligations: If required by law, court order, or government authority, including under DPDPA for data protection inquiries.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred, but we will notify you beforehand.

Aggregated Data: We may share anonymized, aggregated statistics (e.g., "73% of dogs show premature decline") for research or marketing, without identifying individuals.

We do not share data with third parties for their own marketing purposes without your consent.

5. Data Security

Protecting your information is a top priority. We implement robust security measures:

Technical Safeguards: Encryption (e.g., SSL/TLS for data in transit), firewalls, access controls, and regular security audits.

Organizational Measures: Employee training on data protection, confidentiality agreements, and incident response plans.

Storage: Data is stored on secure servers in compliance with industry standards. For Indian users, we prioritize local data storage where feasible under DPDPA.

Breach Response: In case of a data breach, we will notify affected users and authorities as required by law, typically within 72 hours.

Despite these efforts, no system is completely secure. We cannot guarantee absolute security, but we strive to minimize risks.

6. Your Rights and Choices

You have control over your data. Under DPDPA and other applicable laws, you may:

Access: Request a copy of your personal data.

Correction: Update inaccurate information.

Deletion: Ask us to erase your data, subject to legal retention requirements (e.g., for billing records).

Objection: Opt out of processing for marketing or object to certain uses.

Portability: Receive your data in a structured, machine-readable format.

Withdraw Consent: Revoke consent at any time, though this may limit service access.

To exercise these rights, contact us at socials@eqoq.in. We will respond within 30 days (or as per legal timelines). For cookies, use your browser's "Do Not Track" settings or our cookie consent banner.

7. Cookies and Tracking Technologies

Our website uses cookies for functionality, performance, and advertising:

Essential Cookies: Necessary for site operation, like session management.

Analytics Cookies: To track visitor behavior and improve user experience.

Marketing Cookies: For personalized ads, if you consent.

You can manage preferences via our cookie banner or browser settings. Note that disabling cookies may affect site functionality.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect data from minors. If we discover such data, we will delete it promptly. Parents or guardians should supervise children's online activities.

9. International Data Transfers

As a Mumbai-based company, we primarily process data in India. If data is transferred internationally (e.g., to US-based servers), we ensure adequate protections through standard contractual clauses or other mechanisms compliant with DPDPA.

10. Retention of Data

We retain your information only as long as necessary for the purposes outlined, or as required by law:

Account data: For the duration of your active use, plus 5 years for legal purposes.

Usage logs: Up to 2 years for analytics.

Upon deletion request, we anonymize or erase data within 30 days, except where retention is mandated.

11. Changes to This Privacy Policy

We may revise this policy to reflect changes in our practices or legal requirements. Changes will be posted here with an updated effective date. For material changes, we may provide additional notice via email.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please reach out:

Email: support@eqoq.in